{"id":144,"date":"2025-04-03T10:49:49","date_gmt":"2025-04-03T08:49:49","guid":{"rendered":"https:\/\/portfolio.chloe.sagnole.mmi-velizy.fr\/wordpress\/?p=144"},"modified":"2025-04-09T21:42:19","modified_gmt":"2025-04-09T19:42:19","slug":"communication-digital-carambar","status":"publish","type":"post","link":"https:\/\/portfolio.chloe.sagnole.mmi-velizy.fr\/wordpress\/communication-digital-carambar\/","title":{"rendered":"Communication digital  Carambar"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">\u2022<strong> PROBLEMATIQUE :<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Pour f\u00eater son retour dans une usine du nord de la France, Carambar d\u00e9sire de marquer cet \u00e9v\u00e8nement. Outre sa volont\u00e9 de prendre une place majeure sur le march\u00e9 fran\u00e7ais o\u00f9 la consommation de confiseries a progress\u00e9 de pr\u00e8s de 20% en trente ans et o\u00f9 les industriels proposent d\u00e9sormais des produits innovants \u00e0 forte valeur ajout\u00e9e, l\u2019entreprise souhaite valoriser ses produits et son image par une \u00ab pr\u00e9sence num\u00e9rique \u00bb originale : Site internet,R\u00e9seaux sociaux, marketing viral, Gu\u00e9rilla marketing&#8230;<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\u2022 OBJECTIFS DE L\u2019ETAPE 1 :<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Entre une histoire quasi nationale, une forte notori\u00e9t\u00e9, une production relocalis\u00e9e sur un march\u00e9 croissant, nous avons propos\u00e9 \u00e0 Carambar une strat\u00e9gie marketing pour imaginer une pr\u00e9sence et une communication num\u00e9rique originale. Pour r\u00e9pondre \u00e0 la demande, nous nous sommes int\u00e9resser \u00e0 l\u2019entreprise Carambar, \u00e0 ses produits, \u00e0 ses clients, \u00e0 sa concurrence\u2026<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\u2022 LES MISSIONS:<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">1\/ Une \u00e9tude de march\u00e9 sur la \u00ab confiserie \u00bb Carambar et ses concurrents.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">2\/ Une pr\u00e9conisation de positionnement strat\u00e9gique.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">3\/ Un plan de communication multi-supports d&rsquo;une dur\u00e9e minimum de 12 mois.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">4\/ Une proposition num\u00e9rique globale incluant des outils E-marketing et des actions \u00e9v\u00e8nementiels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2022 PROBLEMATIQUE : Pour f\u00eater son retour dans une usine du nord de la France, Carambar d\u00e9sire de marquer cet \u00e9v\u00e8nement. Outre sa volont\u00e9 de prendre une place majeure sur le march\u00e9 fran\u00e7ais o\u00f9 la consommation de confiseries a progress\u00e9 de pr\u00e8s de 20% en trente ans et o\u00f9 les industriels proposent d\u00e9sormais des produits&#8230;<\/p>\n","protected":false},"author":1,"featured_media":145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[11],"tags":[],"class_list":["post-144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication"],"_links":{"self":[{"href":"https:\/\/portfolio.chloe.sagnole.mmi-velizy.fr\/wordpress\/wp-json\/wp\/v2\/posts\/144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portfolio.chloe.sagnole.mmi-velizy.fr\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portfolio.chloe.sagnole.mmi-velizy.fr\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portfolio.chloe.sagnole.mmi-velizy.fr\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portfolio.chloe.sagnole.mmi-velizy.fr\/wordpress\/wp-json\/wp\/v2\/comments?post=144"}],"version-history":[{"count":5,"href":"https:\/\/portfolio.chloe.sagnole.mmi-velizy.fr\/wordpress\/wp-json\/wp\/v2\/posts\/144\/revisions"}],"predecessor-version":[{"id":334,"href":"https:\/\/portfolio.chloe.sagnole.mmi-velizy.fr\/wordpress\/wp-json\/wp\/v2\/posts\/144\/revisions\/334"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portfolio.chloe.sagnole.mmi-velizy.fr\/wordpress\/wp-json\/wp\/v2\/media\/145"}],"wp:attachment":[{"href":"https:\/\/portfolio.chloe.sagnole.mmi-velizy.fr\/wordpress\/wp-json\/wp\/v2\/media?parent=144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portfolio.chloe.sagnole.mmi-velizy.fr\/wordpress\/wp-json\/wp\/v2\/categories?post=144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portfolio.chloe.sagnole.mmi-velizy.fr\/wordpress\/wp-json\/wp\/v2\/tags?post=144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}